Designated Market Area
DMA is the most common, and often preferred means of Geo targeting an ad campaign. In the realm of digital advertising, Google DoubleClick, arguably the largest ad serving platform, allows users to Geo target ads via Country, Region, City, Zip Code or “US Metro Areas”, which is in fact DMA targeting .
DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by Nielsen. The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas within their business.
There are 210 Nielsen DMAs in the United States, 70 of which are metered (in other words, viewership in these markets are estimated automatically instead of through the archaic diary system still in use in the smaller markets).
The 2020 Nielsen DMA rankings provide the most accurate and up-to-date portrayal of current radio and television markets. Nielsen’s DMA rankings are based on the population of each surveyed market region. Sometimes, listenership may overlap in selected areas.
These are the Designated Market Areas (DMAs) you can target your ads to.
To take advantage of Twitter’s geotargeting feature, simply click ” Targeting ” during campaign set-up, scroll to “Select location, language, technology”, and then click “All > Locations”. Once you’re in this section you can select the specific regions you’d like to target .
The New York DMA includes all five boroughs of New York City, all of Long Island, portions of New York State, Connecticut, New Jersey and Pike County, Pennsylvania. There are more than 7,740,000 households in the DMA and the median annual household income is greater than $66,700.
There are 210 DMAs in the United States. These market areas are also used to define restrictions on rebroadcasting of broadcast television signals. Metropolitan Statistical Area, as defined by the Office of Management and Budget, is used to designate a United States metropolitan area.
A Designated Market Area (DMA) is a group of counties in the United States that are covered by a specific group of television stations. The term was coined by Nielsen Media Research, and they control the trademark on it. There are 210 DMAs in the United States.
Don’t Mess Around
United States There are 210 Designated Market Areas (DMAs) listed by the 2019–2020 Nielsen ranks.
Direct memory access ( DMA ) is a feature of computer systems that allows certain hardware subsystems to access main system memory (random-access memory) independent of the central processing unit (CPU). DMA is also used for intra-chip data transfer in multi-core processors.
A large number of US institutions offer the DMA degree. The Ph. D. is generally considered to be more research oriented, while other doctorates may place more emphasis on practical applications and/or include a performance component.
Nielsen DMA Rankings 2019 New York with 7,100,300 TV homes representing 6.441% of the US. Los Angeles with 5,276,600 TV homes representing 4.786% of the US. Chicago with 3,251,370 TV homes representing 2.949% of the US. Philadelphia with 2,816,850 TV homes representing 2.555% of the US. Dallas-Ft.