Coca-Cola is the best example of Holistic Marketing . They drafted their entire plan of marketing on one goal – Happiness. They did not just market their product, but they marketed Happiness. Based on that one goal, Coca-Cola wanted to promote Happiness.
Although strategies for implementation differ from one company to the next, every holistic marketing approach includes four main components: relationship marketing, integrated marketing , internal marketing, and societal marketing.
The holistic marketing approach helps build a stronger brand by projecting a positive and unified image among all the company’s stakeholders and across all the touch points through which customers interact with the brand.
Holistic marketing aims to build healthy relationships as the foundation of your business’s growth, seeing profitability as the inevitable outcome of these relationships. Conventional marketing seeks profit first and relationships second.
The definition of holistic is relating to the idea that things should be studied as a whole and not just as a sum of their parts. An example of holistic is health care that focuses on the health of the entire body and mind and not just parts of the body.
1 : of or relating to holism. 2 : relating to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts holistic medicine attempts to treat both the mind and the body holistic ecology views humans and the environment as a single system.
Production Concept is a belief that states that the customers would always acquire products which are cheaper and more readily available (or widely available). The production concept advocates that more the products or production , more would be the sales.
Socially responsible marketing is not one of the 4 components of holistic marketing which are relationship marketing , integrated marketing , internal marketing and performance marketing .
Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail , email, social media, and texting campaigns are among the delivery systems used.
Apple is one example of a company that successfully uses holistic marketing .
According to NetMBA: The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs , better than the competition .
The Five Marketing Concepts The Production Concept . The production concept is focused on operations and is based on the assumption that customers will be more attracted to products that are readily available and can be purchased for less than competing products of the same kind. The Product Concept . The Selling Concept . The Societal Concept.
A holistic business approach is a relatively new concept that is increasingly being accepted by the business world. To be a business that uses holistic techniques, it means that the entire organization is considered in its processes and policies, as opposed to focusing only on its specific components.
What is a Marketing Process ? A marketing process is: “A series of steps that allow organizations to identify customer problems, analyze market opportunities, and create marketing materials to reach the desired audience.”
” Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.”