Potential Rating Index
Nielsen PRIZM is the industry-leading consumer segmentation system that yields the richest, most comprehensive and precise insights available. PRIZM ® combines demographics, consumer behavior and geographic data to help marketers identify, understand and target their customers and prospects.
Psychographics are used to segment consumers beyond demographic variables. One well known segmentation strategy is VALS , which stands for Values, Attitudes, Life Style. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and target their prospective customers.
Some Oakley Prizm lenses are polarized , meaning they include a filter to block glare from reflected light. Prizm lenses don’t mean polarized —it’s an entirely different lens technology. Whereas polarized lenses block glare from reflected light, Prizm lenses amplify what you’re seeing.
PRIZM Premier is the industry’s most widely adopted segmentation solution. Built to help marketers find prospects faster and sell smarter, PRIZM Premier provides rich insights into every household in the U.S. including demographics, lifestyle and media preferences, shopping behaviors and technology usage .
A market segment is a group of people who share one or more common characteristics, lumped together for marketing purposes. Each market segment is unique, and marketers use various criteria to create a target market for their product or service.
The PRIZM system categorizes U.S. consumers into 14 distinct groups and 66 demographically and behaviorally distinct types, or “segments,” to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors.
Claritas 360 is a platform that lets marketers and advertisers analyze markets based on comprehensive Nielsen’s consumer profiles and identify target consumer groups for their products and services.
The VALS Types: Innovators . Thinkers. Believers. Achievers. Strivers. Experiencers. Makers. Survivors.
VALS (“Values and Lifestyles”) is a proprietary research methodology used for psychographic market segmentation . Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.
PRIZM is the latest release of our pioneering segmentation system that classifies Canada’s neighbourhoods into 68 unique lifestyle types. PRIZM provides the foundation for building custom segments that are aligned to your goals and objectives.
Segmentation, Targeting and Positioning
In marketing, segmenting, targeting and positioning ( STP ) is a broad framework that summarizes and simplifies the process of market segmentation. Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.