Example when a person goes to a dentist he use the services of the dentist and returns with a relief. In the process he does not get any physical commodity but still he has consumed a service . Core goods providers provide a significant service component as part of their businesses.
Definition: Service marketing refers to the application of a different set of tactics or strategies to anticipate the consumer’s need for an intangible product. While selling off services , convincing the consumers and pricing the intangible products is a challenging task.
A service marketer can use any of the traditional channels of distribution for distributing services to the consumers. 4. Promotion: Promotion is equally important to enhance the sales of the services as it is in the case of tangible goods.
Service marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability.
They are Product, Price, Place, Promotion , People, Processes and Physical evidence.
The lines between the points show the different types of marketing that must occur: » External Marketing : occurs between the company and its customers. » Internal Marketing : occurs between the company and its employees. » Interactive Marketing : occurs between the employees and the customers.
Types of Services – definition Services are diversified in three groups; Business services, social services and personal services. Business services are the services used by businesses to conduct their business activities. Social services are the services provided by NGO’s to pursue a certain set of social goals.
Four characteristics of service are; intangibility , inseparability , variability and. perishability .
Characteristics of Services Lack of ownership. Intangibility . Inseparability . Variability . Perishability . User participation .
4 Types Of Marketing Plans And Strategies Market Penetration Strategy . Market Development Strategy . Product Development Strategy . Diversification Strategy .
Services marketing Distribution. Pricing. Retail. Service . Activation. Brand licensing. Brand management. Co-creation.
While product marketing allows consumers to separate products from their providers, services marketing makes it impossible to separate the service from the person providing it: it’s virtually impossible to separate the service the waiter provides from the waiter himself.
Stated simply, Services Marketing refers to the marketing of services as against tangible products. Marketing of services is a relatively new phenomenon in the domain of marketing , having gained in importance as a discipline only towards the end of the 20th century.
A more general classification of services based on the type of function that is provided through them can be as follows: Business services . Communication services . Construction and related engineering services . Distribution services . Educational services . Environmental services . Financial services .
The service marketing mix is a combination of the different elements of services marketing that companies use to communicate their organizational and brand message to customers. The mix consists of the seven P’s i.e. Product, Pricing, Place, Promotion, People, Process and Physical Evidence.