Standardization is the process of creating standards to guide the creation of a good or service based on the consensus of all the relevant parties in the industry. Standardization also helps in ensuring the safety, interoperability, and compatibility of goods produced.
A product that conforms to specifications resulting from the same or equivalent technical requirements.
Global standardization in marketing is a standardized marketing approach that can be used internationally. This type of marketing strategy conforms to work across different cultures and countries to promote a product.
Manufactures: Rationalize different varieties of products. Decrease the volume of products in the store and also the manufacturer cost. Facilitate the exportation and marketing of products.
An example of standardization would be the generally accepted accounting principles (GAAP) to which all companies listed on U.S. stock exchanges must adhere. Standardization ensures that certain goods or performances are produced in the same way via set guidelines.
Fundamentally, standardization means that your employees have an established, time-tested process to use. When done well, standardization can decrease ambiguity and guesswork, guarantee quality, boost productivity, and increase employee morale.
The process of standardization can itself be standardized . There are at least four levels of standardization : compatibility, interchangeability, commonality and reference. These standardization processes create compatibility, similarity, measurement and symbol standards.
International Coca – Cola : Like many product companies, Coke has used a mix of standardization and localized marketing. For instance, the classic red and white colors remain the same globally while the flavor profile is adjusted slightly based on region of distribution.
Examples of standardized products include agricultural products (such as grain and milk ), most mined minerals, and fish .
Global Marketing Strategies Red Bull . Airbnb . Dunkin Donuts . Domino’s. Rezdy . World Wildlife Foundation. Pearse Trust. Nike .
A multi-domestic strategy is a strategy by which companies try to achieve maximum local responsiveness by customizing both their product offering and marketing strategy to match different national conditions.
A localization strategy is a unique market approach a company takes to address purchasing habits, customer behaviors and overall cultural differences in each country it works in.
Standardizing processes: how to create a documentation style Meet with your team leaders to create a unified document . Choose a centralized platform to store your processes. Decide on a naming and tagging convention. Settle on a consistent format. Clarify universal language for the whole company. Set requirements for every process.
In theory, it’s a good idea as it relates to consumer research. It certainly helps with efficiency (we’ll talk about that one another time ?). Researchers are happy when they can compare the results of several studies because things are done the same way.
To determine takt time, simply take your available production time and divide that by the number of units your customers demand. In creating and documenting standardize work , you’ll want to balance takt time with cycle time.