Which of the following elements is the most flexible variable in the marketing mix?

Which of the following elements is the most flexible variable in the marketing mix?

What is the most flexible element of the marketing mix?

Price

What is the least flexible component of the marketing mix?

The least flexible variable in the marketing mix is probably distribution, because there are many moving pieces (transportation, warehousing, and handling materials) that go into distribution, and once a product is set up to be distributed to a certain place it is very difficult to get all of those moving pieces to a

What are the four factors of the marketing mix?

They are the product, price, place, and promotion of a good or service. Often referred to as the marketing mix , the four Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another.

Which element of the marketing mix is the only element that produces revenue?

Pricing

Why is price the most important element of the marketing mix?

Price is important to marketers because it represents marketers ‘ assessment of the value customers see in the product or service and are willing to pay for a product or service. Both a price that is too high and one that is too low can limit growth. The wrong price can also negatively influence sales and cash flow.

Which element is the same as services in the marketing mix?

ADVERTISEMENTS: Seven elements used in marketing mix for service are as follows: (1) Product (2) Price (3) Place (4) Promotion (5) People (6) Physical evidence (7) Process . The marketing concept dictates that marketing decisions should be based upon customer needs and wants.

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What is probably the least flexible marketing mix variable Why?

Why? Distribution is probably the least flexible marketing mix variable . Distribution decisions are among the least flexible marketing mix decisions because they involve committing resources and establishing contractual relationships. They are difficult or impossible to change.

Is the most flexible of the promotional methods?

The most flexible promotional method is personal selling.

Which of the following is the best example of decoding?

Which of the following is the best example of decoding ? Watching a TV commercial is the best example of decoding .

What are factors affecting marketing mix?

In general terms, marketing mix is a variety of different factors that can influence a consumer’s decision to purchase a product or use a service. It most commonly refers to the 4Ps of marketing ─product, price, promotion and place. These four factors can be controlled by a business to a certain extent.

Which is the first element of marketing mix?

The first element of the marketing mix is your product . In today’s environment, a product can be an item or service that’s built to satisfy the needs of a consumer group.

What are the elements of the marketing mix?

The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning , People and even Politics as vital mix elements.

Which of the following is not an element of the marketing mix?

Target market is not an element of the marketing mix. A target market refers to a group of potential customers to whom a company wants to sell its products and services .

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What are the stages to design a customer driven marketing strategy?

Customer-driven marketing strategy includes selecting the right customers to serve and deciding upon a unique value proposition. Segmentation, targeting, differentiation , and positioning are four distinct steps that should be included in customer-driven marketing.

What must companies do to create successful new products quizlet?

What must companies do to create successful new ​ products ? A. Understand its​ consumers, markets, and competitors and develop products that deliver superior value.

Jack Gloop

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