Some of the most common goals of IMC campaigns include increasing brand awareness, generating sales and reinforcing repeat purchases. Only changes in the marketplace, new competitive forces, or new promotional opportunities should cause companies to alter strategies and reassess IMC goals .
The goal of IMC is to generate short-term financial returns and build long-term brand value.
What are the components of an integrated marketing communications program? The traditional marketing mix consists of product, price, promotion, and distribution. Traditionally, the promotion component consisted of advertising, sales promotions and personal selling.
Explanation: The use of technical jargon a receiver doesn’t understand in the process of communication is a type of noise called semantic noise .
Integrated Marketing Communications ( IMC ) is a strategic, collaborative, and promotional marketing function where a targeted audience receives consistent and persuasive brand messaging through various marketing channels in an integrated way to move buyer’s through the decision making process.
The promotional mix is made up of five elements, shown below: Advertising (TV, radio, press, PPC) Advertising covers all avenues where a business pays for their message to be broadcast. Direct marketing & digital marketing (email, social media, gamification, etc) Public relations (PR) Personal selling . Sales promotion .
Which of the following is central to the definition of marketing communications ? All marketing mix variables, and not just promotion alone, can communicate with customers. Julie and her department are responsible for making brand-level fundamental and implementation marcom decisions.
Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact.
Good direct marketing campaigns focus on promoting a specific product or service, and call on your customers to act — to receive further information, register their interest, visit your website, make a booking or a purchase.
Noise comprises external influences such as competitive advertising , other sales personnel, and confusion at the receiving end that can detract from the ultimate effectiveness of the communication .
Answer: It is a sound that blocks or interferes communication situations. Explanation: Communication simply has to do with the exchange of information. Noise has to do with the things that affect the effective communication between people the speaker of the information being passed and the receiver.
Answer: There are other cultural barriers like frames of reference, political opinions, priorities of life, age, etc. Cross cultural communication is not only a barrier but also an opportunity for creativity, new perspectives, and openness to new ideas and unity in the world.
Answer: Communication breakdown occurs if there is wrong perception by the receiver. Thus sufficient time should be given for effective communication . Distraction/Noise: Communication is also affected a lot by noise to distractions.