Consumers advocates, government agencies and other critics have accused marketing of harming consumers through high prices, deceptive practices, high pressure selling, shoddy or unsafe products, planned obsolescence , and poor service to disadvantaged consumers. These are not sustainable in terms of long term consumer.
Criticism of marketing focuses largely on two areas: its “excesses” and its “expertness.” “Excesses” are about purposefully shoddy and objectionable products, inadequate warranties, deceptive or objectionable advertising, misleading packaging, questionable selling practices, and emphasis on tawdry values.
Established by the Federal Trade Commission Act (1914), the Federal Trade Commission (FTC) regulates advertising, marketing, and consumer credit practices and also prevents antitrust agreements and other unfair practices.
Consumerism is the organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers .
And these all center around digital marketing. The main types of marketing strategies for the online world are: social media marketing, SEO, PPC, email marketing, and content marketing.
The reason why marketing gets such a bad rep , being called unnecessary, or futile, is because a few marketers out there promise the world on a silver platter. In fact, good marketing , good marketing , fully admits its limitations.
Social Criticisms of Marketing Pricing: falsely advertising “wholesale” or “factory” prices or large reductions from phony high retail list prices. Promotion: misrepresenting a product’s features or performance, or luring consumers to store for out-of-stock items. Packaging: exaggerating package contents through design, misleading labeling, or size.
Marketing drives a consumer economy, promoting goods and services and targeting consumers most likely to become buyers. Higher sales for a business that employs successful marketing strategies translate into expansion, job creation, higher tax revenue for governments and, eventually, overall economic growth.
Marketing encourages the precise opposite, cultivating behaviours and mindsets that are completely at odds with the way our society is heading. It cultivates desire, fuels dissatisfaction and drives overconsumption; it can only encourage us to buy more. Overconsumption isn’t just a moral or psychological problem.
Every state has an agency that investigates reports of false advertising . In most states, that agency is the Attorney General’s Office or a Bureau of Consumer Protection. Many cities also have agencies that investigate allegations of false advertising .
The FTC has primary responsibility for determining whether specific advertising is false or misleading, and for taking action against the sponsors of such material. You can file a complaint with the FTC online or call toll-free 1-877-FTC-HELP (1-877-382-4357).
The FTC Act prohibits unfair or deceptive advertising in any medium. That is, advertising must tell the truth and not mislead consumers . A claim can be misleading if relevant information is left out or if the claim implies something that’s not true.
(2008) described consumerism as: “an organized movement of citizens and government agencies to improve the rights and powers of buyers in relation to sellers.” Kotler et al.
28The traditional marketing concept holds that products or services should be created in response to the expressed needs and wants of their consuming publics because that would be the way to meet the organisation’s own needs, whether these needs are financial profits or some other non-financial goals.
a term used in a classification of products by societal marketers to describe any good or service that has neither immediate appeal nor long-term benefits.