Which of the following is true of integrated marketing communication ? It calls for a “big picture” approach to promotional activities. (It requires that firms develop a total marketing communications strategy that recognizes how all of a firm’s marketing activities, not just promotion, communicate with its customers.)
Which of the following best defines integrated marketing communications ? It involves coordinating the various promotional elements and other marketing activities that interact with a firm’s customers. have a company’s entire marketing and promotional activities project a consistent, unified image to its customers.
Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional[disambiguation needed] methods to reinforce each other.
What are the components of an integrated marketing communications program? The traditional marketing mix consists of product, price, promotion, and distribution. Traditionally, the promotion component consisted of advertising, sales promotions and personal selling.
Which of the following is the best example of decoding ? Watching a TV commercial is the best example of decoding .
Pull tactics include advertising and mass media promotion, word-of-mouth referrals, sales promotions and discounts, and customer relationship management.
Good direct marketing campaigns focus on promoting a specific product or service, and call on your customers to act — to receive further information, register their interest, visit your website, make a booking or a purchase.
Belch suggest that the IMC process consists of six steps outlined below: Contextual or Situational Analysis . The first stage of the IMC planning process is to conduct a situational/ contextual analysis . Target Markets. Communication Objectives. Budget. Marketing Mix Strategy. Evaluating the Programme.
An example of trade advertising would be a Coca-Cola advertisement placed in a trade magazine, such as Progressive Grocer, in order to promote Coca-Cola to food store managers. The primary objective of trade advertising is to promote greater distribution of the advertised product.
Southwest Airlines has launched an integrated marketing campaign called “Transfarency.” The airline uses television, radio, print and digital assets to demonstrate how customers will pay for things like checked bags, flight changes and snacks and drinks.
Benefits of Using Integrated Marketing Communications Improved Results. With the traditional marketing, you’ll find businesses setting up different campaigns for separate marketing streams. Improved Brand Image. Cost Effective. Increased Morale. Diversity. Reduced Confusion. Maintained Focus.
Components of IMC include: the foundation , the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact.
Noise comprises external influences such as competitive advertising , other sales personnel, and confusion at the receiving end that can detract from the ultimate effectiveness of the communication .