Which of the following best describes the marketing era ? It was an era in which consumers were beginning to tire of “hard sell” tactics, so businesses began devising clever advertising and promotional campaigns.
According to NetMBA: The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
Which of the following BEST describes what is necessary for a country’s MACRO – marketing system to be “fair and effective “? The effectiveness and fairness of a particular macro – marketing system must be evaluated in terms of that society’s objectives.
Which of the following is the BEST example of management thinking during the “production era “? “If we produce a good product, customers will find us and buy it.”
In the context of consumer product categories, which of the following best describes convenience products ? They are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.
Which of the following best describes specialty goods ? products with unique characteristics and brand identity, for which the consumer puts forth a special effort to obtain. A brand is: a name, symbol, or design that identifies products of a seller and distinguishes them from the products of other sellers.
There are 5 marketing concepts that organizations adopt and execute. These are; (1) production concept , (2) product concept , (3) selling concept , (4) marketing concept , and (5) societal marketing concept .
The marketing concept is oriented toward pleasing customers (be those customers organizations or consumers) by offering value. Specifically, the marketing concept involves the following: Focusing on the needs and wants of the customers so the organization can distinguish its product(s) from competitors’ offerings.
The marketing concept is the belief that companies must assess the needs of their consumers first and foremost. First of all, let us define needs and wants. Needs are basic requirements for an individual to survive. Some examples are water, food, shelter, etc.
Which of the following is an example of the “micro – macro dilemma ?” A restaurant owner uses plastic containers to keep “take-out” food warm for customers, but the containers cannot be reused or recycled. The micro – macro dilemma refers to what is “good” for some firms and consumers may not be good for society as a whole.
A marketing concept is a strategy that companies and marketing agencies that work for companies, design and implement in order to satisfy customers needs, maximize profits, satisfy customer needs and beat the competitors or outperform them.
Marketing managers are not satisfied just planning present activities since markets are usually dynamic and consumers’ needs, competition, and the environment keep changing. Market development means trying to increase sales by selling present products in new markets.
effective marketing is difficult in an advanced economy because producers and consumers are often separated in several ways. each family unit produces everything it consumes – no need to exchange goods/services and no marketing involved. further complicate exchanges between producers and consumers.