Terms in this set (49) The ‘Four Ps’ of marketing include product, price, promotion, and placement. While approaching an ethical issue in marketing, the utilitarian tradition would want to know the degree to which individuals freely participate in an exchange.
Which of the following is true of the rights – based tradition while approaching an ethical issue in marketing ? It asks to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale. You just studied 10 terms!
The deontological tradition in ethics would have the strongest objections to manipulation .
How can we say that the use of an implied warranty solved a set of problems with the contract law approach to product liability ? It shifts the burden of proof from producers to consumers by allowing consumers to assume that products were safe for ordinary use .
The 4 Ps of Marketing . The 4 Ps of marketing include product, price, place, and promotion. These are the key elements that must be united to effectively foster and promote a brand’s unique value, and help it stand out from the competition.
When can we conclude that an activity has an “acceptable level of risk ?” If it can be determined that the probability of harm involved in a specific work activity is equal to or less than the probability of harm of some more common activity .
Ethical behavior , simply put, is doing the right thing. Unethical behavior is the reverse. In the workplace, unethical behavior certainly includes any deeds that violate the law, such as theft or violence. Examples of unethical behavior can be found in all types of businesses and in many different areas.
The first step in making decisions that are ethically responsible is to consider all of the people affected by a decision , the people often called stakeholders. The first step in making decisions that are ethically responsible is to determine the facts of the situation.
Virtue ethics is based on the consequences of actions, whereas principle – based ethics is based on character traits. Virtue ethics is based on set of rules, whereas principle – based ethics is based on consequences of actions.
What do marketers and consumers owe to each other ? Marketers owe value to consumers and consumers owe nothing to marketers .
Subliminal processing refers to the way in which consumers can be influenced without their brains sensing exposure to any kind of stimuli . The JND (just noticeable difference) represents how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same .
Which of the following is the ethical basis for implied warranty of merchantability ? Consumers would not consent to purchase a product if they had reason to believe that they would be harmed by it during normal use.
In other words, unless properly disclaimed in the contract, an implied warranty of fitness for particular purpose arises when: (1) the seller knows, or should know, buyer’s purpose for the goods; and (2) the seller knows, or should know, that buyer is relying on seller to determine what the buyer needs for that purpose
The ethical perspective that underlies tort law is: we all owe other people certain general duties, even if we have not explicitly and voluntarily assumed them. Exmple of tort law is: Specifically, I owe other people a general duty not to put them at unnecessary and avoidable risk.