Terms in this set (49) The ‘Four Ps’ of marketing include product, price, promotion, and placement. While approaching an ethical issue in marketing, the utilitarian tradition would want to know the degree to which individuals freely participate in an exchange.
Which of the following is true of the rights – based tradition while approaching an ethical issue in marketing ? It asks to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale. You just studied 10 terms!
The deontological tradition in ethics would have the strongest objections to manipulation .
Which of the following is the ethical basis for implied warranty of merchantability ? Consumers would not consent to purchase a product if they had reason to believe that they would be harmed by it during normal use.
The 4 Ps of Marketing . The 4 Ps of marketing include product, price, place, and promotion. These are the key elements that must be united to effectively foster and promote a brand’s unique value, and help it stand out from the competition.
When can we conclude that an activity has an “acceptable level of risk ?” If it can be determined that the probability of harm involved in a specific work activity is equal to or less than the probability of harm of some more common activity .
Explanation: When making a decision using the utilitarian approach , first you consider all available courses of action and ascertaining the degree of benefits and harm each course has on the people affected . The option that has the highest benefit and least harm is the selected.
What is the term used to describe a potentially damaging or ethically challenged corporate culture ? “Toxic” culture . Organizations with similar missions, rules, and legal regulations, can have significantly different cultures. True.
The first step in making decisions that are ethically responsible is to consider all of the people affected by a decision , the people often called stakeholders. The first step in making decisions that are ethically responsible is to determine the facts of the situation.
What is the difference between a principle – based framework of ethics and utilitarianism ? Ethics of principles is based on rules, whereas utilitarianism is based on consequences. No group could function if members were free at all times to decide for themselves what to do and how to act.
What do marketers and consumers owe to each other ? Marketers owe value to consumers and consumers owe nothing to marketers .
Subliminal processing refers to the way in which consumers can be influenced without their brains sensing exposure to any kind of stimuli . The JND (just noticeable difference) represents how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same .
In other words, unless properly disclaimed in the contract, an implied warranty of fitness for particular purpose arises when: (1) the seller knows, or should know, buyer’s purpose for the goods; and (2) the seller knows, or should know, that buyer is relying on seller to determine what the buyer needs for that purpose
An express warranty is created when a seller indicates that the goods will conform to: (1) All affirmations of fact or promises made about the goods. Examples : ” This car will go 100 miles per hour”. ” This paint will not fade for at least 5 years”.
Privity is required for recovery on the basis of warranty . When a customer tells a pet store employee that she wants two female gerbils , but receives one male and one female gerbil who later have baby gerbils, the pet store has breached the implied warranty of fitness for a particular purpose .