What is the Purpose and Goals of Selling ? To help customers make satisfying buying decisions and to create ongoing, profitable relationships between the buyer and seller. Selling is the essence of the marketing concept – businesses satisfying customers’ needs and wants while making a profit.
Marketing is definitely not selling . Selling may be a part of marketing as it involves one-to-one customer interaction, but it is not marketing . By understanding the differences between a marketer and a salesperson, companies can therefore plan better, market better and sell better!
The marketing function of selling helps businesses do this. The six marketing functions are product/service management, marketing -information management, pricing, distribution, promotion, and selling . The functions must work together to get products from producers to consumers.
Personal Selling means the performance of actual selling activity. It involves oral conversation between seller and buyer for the purpose of making sales. The main purpose of personal selling is to sell the goods to their ultimate buyers by bringing right goods and services into contact with right customers.
The main focus of marketing concept is on the customer needs, but the selling concept puts greater thrust on the existing product. The marketing concept has an outside-in perspective while selling concept has an inside-out perspective. Satisfaction of consumers is the essence of the marketing concept .
The selling concept theorizes that consumers won’t buy enough of a business’s products or services without a massive promotional campaign and sales push behind them, according to MBASkool.com. Examples of companies that use the selling concept are life insurance and timeshare companies.
Although the product is the most important part of the marketing function, it needs other elements intertwined in order to succeed, such as promotion, place, and price.
Marketing develops a relationship between a large customer base and the products and services the business sells. After Marketing has reeled-in the leads, it is up to the Sales department to close them.
Setting up customer support services is one of the most important functions of marketing , especially in the current market . One such service is setting up credit options for your customers.
The seven marketing functions are market planning, product/service management , marketing-information management, pricing , channel management, promotion , and selling. These marketing functions focus on understanding customers and making the products they want available to them.
Top 9 Marketing Functions of a Business | Functions | Marketing Management Function # 1. Buying: Function # 2. Selling : Function # 3. Transportation: Function # 4. Storing: Function # 5. Standardisation, Grading and Branding: Function # 6. Market Financing: Function # 7. Pricing : Function # 8. Risk Assuming:
Buying function of marketing includes the functions such as determining necessary goods, finding out the supply sources, selecting quantity, quality, grade, size, deciding on price, discount, delivery date, means of transport and other agreement and finally transferring ownership.
The personal selling process is a 7 step approach: prospecting , pre-approach, approach, presentation, meeting objections, closing the sale, and follow-up. Each step of the process has sales-related issues, skills, and training needs, as well as marketing solutions to improve each discrete step.
What Are The Different Types Of Selling ? Transactional Selling . Using this type of sales technique, the intention of the salesperson is to overtly sell their product. Product-Oriented Selling . Needs-Oriented Selling . Consultative Selling . Insight Selling . Social Selling .
Description: Personal selling is a face-to-face selling technique by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular product. Personal selling can take place through two different channels – through retail and through direct-to-consumer channel.