The American Marketing Association ( AMA ) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Members of the American Marketing Association are dedicated professionals who work, teach and study in the field of marketing. Our goal is to provide the marketing leaders of tomorrow, like you, with the resources and skills to shape the industry .
More information is available from the AMA at 311 South Wacker Dr., Suite 5800, Chicago, Illinois 60606; (312) 542-9000 or (800) AMA-1150; or online at http://www.marketingpower.com.
4 Types Of Marketing Plans And Strategies Market Penetration Strategy . Market Development Strategy . Product Development Strategy . Diversification Strategy .
These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you’re on track and achieving the maximum results possible for you in today’s marketplace.
A group of three or more individuals can apply for a group AMA membership , managed under a single payer. Groups of 3-30 can purchase AMA membership for $119 per year per person, a 20% savings. Groups of 31 people or more should contact [email protected] ama .org or 800- AMA -1150 for a quote.
A certification is not a replacement for real-world digital marketing experience but it is a great way to grow your digital marketing knowledge, skills, and understanding. A certification can help you become a leading candidate for a new job if you really show the results you achieved from obtaining the certification .
Membership in the AMA is open to: Physicians who possess the United States degree of doctor of medicine (MD ) or doctor of osteopathic medicine (DO), or a recognized international equivalent.
Embrace ethical values : Build connections with consumers and boost their trust in marketing by maintaining the six core ethical values of responsibility, honesty, respect, fairness, transparency, and citizenship.
Professional Members: $149 USD – Available to all individuals in the field of marketing . Student Members: $34 ($29 + $5 local chapter dues ) in USD – For undergraduate students not currently in a full time professional position. Limited to 5 years.
Associate membership $25 — Includes all AMA member benefits except the magazine. Associate members are not eligible to participate in AMA -sanctioned competition events. 3-year Standard membership – $147 – Includes all AMA member benefits, including American Motorcyclist magazine and AMA Roadside Assistance.
65 professional chapters