What is the average click-to-open – rate ? Generally speaking, a good CTOR can range between 20% and 30%. However, as with any metric, it’s important to know how you compare with your industry averages.
Average Email Conversion Rates (CR) Statistics Over Time The average conversion rate peaked in 2018 at 18.49% . While 2019 and 2020 had significant pullback, it is still a respectable 15.11% conversion in 2020.
Average email marketing campaign stats of Mailchimp customers by industry
|Industry||Average Open Rate||Average Click Rate|
|Arts and Artists||26.27%||2.95%|
|Beauty and Personal Care||16.65%||1.92%|
|Business and Finance||21.56%||2.72%|
|Computers and Electronics||19.29%||2.08%|
The benchmark for bounces is less than 2% . Anything above a 2% bounce rate for your email campaign is worthy of your attention. If you’re seeing bounce rates over 5% , or even as high as 10% or greater, this suggests a significant problem that you will want to resolve.
Between 2015 to 2018, the average open rate for email was steady – hovering at 24% globally. However, in 2020, the average open rate dropped to 21.3% (a slight decrease compared to 2019).
Click rate is the percentage of people who were delivered your email that clicked through . Click through rate is the percentage of people who opened your email that clicked through .
The open rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers. The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click . Your click rate reveals general trends, but isn’t particularly detailed.
Click -through rate for email is the percentage of people who clicked on at least one link in your email message. To calculate it simply divide the number of total people who clicked by the number of delivered emails and multiple that ratio by 100 to arrive at your email CTR percentage .
Email marketing has been around for a long time. It’s evolved and changed, but it’s managed to remain effective and even grow in popularity over the years. Email marketing is more popular than ever. Even if you’re a marketer for a small or developing business, you should learn how email can help you.
But what is a good conversion rate ? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
Email Marketing Open, Click-Through, and Conversion Rates by Email Type
|Email Type||Open Rate||Conversion Rate|
How to Improve Your Email Click – Through Rate Make your email mobile-friendly. More people read email on mobile devices than desktop computers, so this is essential. Avoid hiding key information in images. Make sure the email width is right. Create scannable emails .
9 ways to improve Google Ads CTR ( click through rate ) Improve your Quality Score. Use the best ad extensions. Utilise smart bidding strategies. Test different ad types. Write compelling ad copy. Create tightly themed keyword groups. Split test advert copy. Highlight pricing in ad copy.