In fact, almost half (46.1%) of email recipients open emails that are related to their purchase. The average click-through rate is slightly lower than regular newsletters (16.7%), but the conversion rate is much higher at 5%.
What’s a good conversion rate ? A good conversion rate is above 10%, with some businesses achieving an average of 11.45%. Earning a good conversion rate places your company in the top 10% of global advertisers, which makes your conversion rate two to five times better than the average conversion rate .
What is a good Lead Conversion Rate benchmark? The global average web page conversion rate is 2.4% .
But what is a good conversion rate ? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 17.80%.
If you’re tracking more than one conversion action, or you choose to count “Every” conversion , your conversion rate might be over 100 % because more than one conversion can be counted for each interaction.
7 Tactics Guaranteed to Increase Your Conversion Rate Create or refine your “Pre Selling ” system. Improve your sales scripting. Set and hold your prospect and you accountable to an upfront agreement. Optimize your offer. Introduce a “fear of loss” to spark action. Use stronger risk reversal – clearer and more powerfully worded. Get better sales training for your team.
So, what is a good conversion rate ? It depends on what you’re trying to accomplish, the marketing channel, your industry, and more. According to MarketingSherpa, the average software industry conversion rate is 7%. On the other hand, your average landing page conversion rate should be 20-25%, according to HubSpot.
Between 2015 to 2018, the average open rate for email was steady – hovering at 24% globally. However, in 2020, the average open rate dropped to 21.3% (a slight decrease compared to 2019).
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media. Statistically, there are indicators that show the growing potential of email marketing .
Email marketing has been around for a long time. It’s evolved and changed, but it’s managed to remain effective and even grow in popularity over the years. Email marketing is more popular than ever. Even if you’re a marketer for a small or developing business, you should learn how email can help you.
13 Ways to Increase Your Conversion Rate Right Now Do A/B testing. In real estate it’s about location, location, location. Create a compelling and clear value proposition. Set up a sales funnel. Cut the jargon. Address objections. Increase trust. Make it easy to buy from you. Communicate value.
10 Ways to Improve Your Lead Conversion Rate 1) Practice lead nurturing. 2) Set higher standards for lead quality. 3) Use a lead scoring system. 4) Connect your CRM and marketing automation platform. 5) Capture the right lead information. 6) Run data verification. 7) Feed your lead generation strategy with targeted content.