10 Benefits of Video Marketing Grow Revenue. Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. Influence Buying Decisions. Give the People What They Want. Rank Higher in Search. Increase Traffic. Get More Backlinks. Bump Up Conversions. Reach Decision Makers.
Video marketing provides companies a flexible and attractive medium with a high sharing potential. According to Wyzowl’s survey results, 68% of people prefer to learn about new products and services by watching a video rather than by reading a text.
Good marketing helps you gain data and metrics to learn more about your target audience(s) so you can be more targeted in your strategy and advertising. Fact. Great marketing strategies help to build trust, which is like gold. Trust will keep your customers invested in your products, services and brand.
Advantages of Video Marketing Highlight the call-to-action. People are more inclined to watch a short video rather than read a long body of text. Allows you to convey information in the way you want it to be delivered using different communication styles (style, movement, special effects, closed captions, etc.)
5 Compelling Benefits of Video Marketing Video boosts conversion rates. Video should be seen as an investment – according to HubSpot, including video on a landing page can increase conversions by 80%! Video is a great addition to your email marketing campaigns. Search engines love video. Video builds trust and credibility. Video encourages social shares.
Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest.
As many as 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device. Website visitors are 64% more likely to purchase on an online retail site after watching a video . Companies that use video are growing revenue 49% faster than those that don’t.
Drives Sales Videos promote brand awareness, improve online presence, humanize a brand, boost engagement, build trust, and can be inexpensive and easy to produce, but the ultimate benefit of video marketing for small businesses is creating sales.
Video ads have higher engagement Video ads merge two things that catch user attention: movement and sound. Both of these play an important role in conveying an efficient message, hence leading to better engagement. 27.4 times more likely to click-through online video ads than standard banners.
THE ECONOMIC BENEFITS OF MARKETING . Marketing serves as a bridge between the customer and the seller of products and services. Marketing makes buying easy for customers. Marketing creates new and improved products at lower prices. Utility. The functions of marketing add value to a product. Form Utility.
The 7 functions of marketing: A field guide (Infographic) Promotion. Selling . Product management . Marketing information management . Pricing . Financing . Distribution.
Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. With nearly half of U.S. customers using social media to ask questions about products or services, having a social media customer service strategy is extremely important .
Disadvantages of Video Communication: Can Be Harder to Focus. While video communication offers countless benefits, it takes away from a personal side of discussion. Time Delay between Responses. The Technology Can Fail. Audio Quality Is Poor.
Video conferencing boosts productivity , saves time, reduces travel expenses, and overall promotes collaboration. The advantage of video conferencing is the ability to facilitate all of those benefits without requiring constant travel for face-to-face communication.
They say a picture’s worth a thousand words. Video advertising – particularly online video content – is more effective and accessible than ever before and its impact is set to grow even stronger over the next few years.