Canada’s anti-spam legislation ( CASL ) is the federal law dealing with spam and other electronic threats. It is meant to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.
Canada’s anti – spam legislation ( CASL ) protects consumers and businesses from the misuse of digital technology, including spam and other electronic threats. It also aims to help businesses stay competitive in a global, digital marketplace.
The requirements marketers must comply to include the following: Opt-Out Method. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages. Opt-Outs Must be Honored Within 10 Days. No Misleading Subject Lines. Be Yourself. Include Your Company’s Address in the Email .
No. CASL only applies to electronic messages sent that are commercial in nature. If the electronic message sent does not contain commercial content, then CASL does not apply .
To prove consent , a company’s records should be made within a reasonable period of time from when consent was obtained, and should include information such as the electronic address, the date and the method that consent was received (e.g. acquired through purchase of another business).
3 Steps to CASL Compliance. Review Your Email Address Collection Methods. Obtain Express Consent from Existing Canadian Contacts. Make Sure Ongoing Communications have the Appropriate Information.
CASL is a new anti- spam law that will apply to all electronic messages (i.e. email , texts) organizations send in connection with a “commercial activity.” Its key feature requires Canadian and global organizations that send commercial electronic messages (CEMs) within, from or to Canada to receive consent from
Canada . Canadians are protected (and sanctioned) according to the CASL ( Canada’s Anti-Spam Legislation ). Until July 1st 2017, implied consent was sufficient to be allowed to cold email someone. It isn’t anymore.
If you are concerned about possible spam activity, you can bring it to the attention of the three government agencies responsible for enforcing CASL—the Canadian Radio-television and Telecommunications Commission, the Competition Bureau and the Office of the Privacy Commissioner of Canada —by making a submission to the
Cold emailing is legal in the United States. Let’s get that first point straight. You are legally allowed to send emails to business prospects you’ve never met when your recipient/target lives in the United States. Cold – emailing also applies to mass emails as well or bulk sending .
Any unsolicited commercial e- mail messages or a series of unsolicited commercial e- mail messages or large attachments sent to one recipient constitutes Unsolicited Commercial E- mail “UCE” and is prohibited. In addition, “spamming” or “mailbombing” is also prohibited.
Most country’s email marketing laws stipulate that people need to give you permission to email them in order for you to send them campaigns. The definition of permission varies between each country’s laws, but there are generally two types of permission : implied permission and express permission .
One such law is the US’s CAN-SPAM legislation. This law, enforced by the Federal Trade Commission, states clearly that you must include a clearly obvious way for subscribers to opt out of your commercial messages: Tell recipients how to opt out of receiving future email from you.
Remember that your message must include: a current mailing address and either a phone number, email or website address. accurate contact information that will be valid for at least 60 days after you send the message. an unsubscribe mechanism in accordance with subsection 11(1) of CASL .
A CEM is a message sent by any means of telecommunication (e.g. text, sound, voice or image) to an electronic address (e.g. email account, instant messaging account or telephone account) if one of its purposes (even a minor purpose) is to encourage participation in a “commercial activity.” This may even include