That’s why we always use a simple “ Three Ps” approach to our content marketing work – be that for ourselves or for the clients we work with: Planning. Production. Promotion.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Let’s explore each of these and see how to get the best results from them. Blog Content Marketing. Infographic Content Marketing. Podcast Content Marketing. Video Content Marketing. Social Media Content Marketing.
The three Ps of business , people, product and process, is a concept that has been floating around for decades and has been used by countless organizations to improve and enhance their performance.
The Golden Rule of Content Marketing : post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal flair 10% of the time.
TOP BENEFITS OF CONTENT MARKETING Boost your SEO and traffic. Establish E-A-T. Create brand awareness. Let your brand personality shine through. Connect with your audience through multiple learning formats. Fuel your social media and PR results. Support your audience throughout the conversion funnel.
11 Steps to Create a Content Marketing Strategy to Grow Your Business Set Your Mission and Your Goals. Establish Your KPIs. Know Your Audience. Assess Your Current Position. Figure Out the Best Content Channels. Decide on Content Types. Identify and Allocate Resources. Create a Content Calendar.
Developing a content strategy is the process of planning, creating, distributing and measuring content in all its online forms to achieve predefined business and marketing goals. A good content strategy always requires good planning.
Creative content marketing is much more than blog posts and website content , encompassing everything from social media content , to photos and custom images like infographics, and even audio and video. That means endless possibilities for creative , innovative uses of content marketing for brands of all sizes.
To devise an effective content distribution strategy, you need to know how to deliver the right content to the right people at the right time. Right Content . Right People. Right Time. Leverage Influencers. Use Social Media. Convert Your Content into Different Media. Promote Your Content on Content Communities.
Content is defined as what is inside or included in something. An example of content is beans inside of a jar. An example of content is the words inside a book.
15 Content Marketing Tools You Can’t Live Without Analyze topics and find influencers with BuzzSumo . Capture, organize, and share notes with Evernote. Measure your online influence with Kred. Collaborate with team members via Trello . Create funnels with ClickFunnels. Tweet when others are listening thanks to Tweriod. Design beautiful imagery with Canva.
The 8 Main Different Types of Content and How to Use Them Blogging. You know we had to talk about blog posts first. Longform Content. Long-form content that is free and available online is a fantastic way to build thought leadership and increase subscribers. Case Studies. White Papers. Ebooks. Infographics . Template & Checklist Downloads. Video.