In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. Many marketers are in shock. Direct mail is still effective , and using it is a game-changer for any serious marketer.
While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail .
Below are six essential direct mail marketing KPIs to help you accurately measure the success of your campaigns. Response Rate. Conversion Rate. Cost per Acquisition (CPA) Average Order Size. Revenue per Order. Return on Investment (ROI)
1/2 to 2 percent
Monday – Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday , Wednesday , and Thursday – Delivery between Tuesday and Thursday is considered optimum.
How Much Does Direct Mail Advertising Cost Per Piece? At the end of the day, most marketers will end up spending between $. 50 and $3.00 per piece on a direct mail campaign. That’s before they factor in “soft costs” such as their time.
Direct mail is not dead. People may feel that direct marketing could disappear in a digital world, but in reality that is not the case. There are many reasons why direct mail works even in 2020 . Direct marketing is interactive and personal.
But here’s the truth: Direct mail is NOT dead . Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing .
Direct mail campaigns, in particular, are making quite the comeback among all demographics. Now, more than even, direct mail is a great way to reach potential customers. Due to the coronavirus quarantine, many customers are at home every day.
Typical measures of marketing efficiency include: CPA, click-through rates, conversion rates, and visitor engagement activity. Effectiveness , on the other hand, measures the contributions your marketing strategies have made to the business.
5 ways to evaluate your Marketing Plan Market Reaction – The actions of your competitors are often a barometer to measure the success or failure of a Marketing Plan . Customer Response – Customer response in all its varied forms can help you to determine what type of reactions your marketing efforts create. Sales Performance – They should be going up!
How to Know Whether Your Marketing is Working Data and Analytics. Measuring sales or web traffic is the most cut-and-dry way to see the general results of your marketing efforts. Surveys. If you want to know something, sometimes all you have to do is ask. Focus Groups. Tracking KPIs.
9 Ideas To Increase Direct Mail Response Rates Make it stand out. Will your mailing blend in once it’s delivered to your recipient’s mailbox? Make your core value proposition obvious. Sell the sizzle, not the steak. Provide an offer they can’t refuse. Create strong headlines and compelling copy. Choose images that evoke emotion. Include samples. Use an oversized envelope.
It is recommended you mail to them every month or two, no less than once per quarter. If you wait too long between touches, they may forget you when they or their friends need your services. Make the message on your postcards personal. You want to make an emotional connection so customers (and prospects, too!)
Disadvantages Cost. Direct mail has fixed costs as it needs to be sent through the postal system. Traditionally Time consuming. Depending if you use a traditional agency or a service like postary this isn’t so true anymore. Not-instantanious. Requires Address data.