Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 17.80%.
An email’s open rate is the percentage of contacts who opened your email compared to how many contacts were sent the email . The percentage of opens is calculated by dividing the number of unique opens by the number of emails sent, excluding the number of bounces.
The average open rate of internal emails across organizations around the world and in multiple industries is 66% with the top performing organizations achieving average open rates of 88%;
Here’s the key points for you to take away and use the next time you send an email to increase email open rates : Use 6 to 10 words in your subject lines to get the best open rate . Send your email campaigns during the work day and after lunch. Personalize subject lines with the reader’s name. Use a recognizable sender name.
On average, some people may say a good response rate to aim for is 10%. This number could be higher or lower by 5-10%, depending on how experienced you are and how much work you’ve put into your campaign .
The ” open rate ” for an email campaign is a measure of how many recipients viewed your email . It’s important to understand that open rates are not a 100% accurate measure.
9 Steps to Running a Successful Email Marketing Campaign Step 1: Define Your Goals. Step 2: Define Your Offer. Step 3: Build Your Targeted Email List. Step 4: Consider Different Email Campaign Types. Step 5: Choose Your Subject Line and Write Your Copy. Step 6: Design Your Email . Step 7: Test Your Emails . Step 8: Schedule it.
The fundamental reason email open rate metrics are unreliable is that the metric relies on a tiny image in the email being downloaded by the person reading the email . This is the only way that anyone has been able to figure out how to track if someone opens an email , and all email marketing systems use this method.
5 Key Steps to Getting People to Read Your Emails Deliver Value Through Your Emails . First, keep your email short and sweet to keep your reader’s attention. Craft a Compelling Subject Line. Make that subject line demand an open! Batch the Writing of Emails Together. Use Unicode Symbols and Personalization. Send Emails at the Right Time.