If you just look at metrics across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 15-25%. Your average click-through rate should be about 2.5%. Your average click-to- open rate should be between 20-30%.
What is the average click-to-open – rate ? Generally speaking, a good CTOR can range between 20% and 30%. However, as with any metric, it’s important to know how you compare with your industry averages.
Based on the data presented by MailChimp, the average open rate across all industries is at 21.80%, and the average click-through rate is 2.78%.
Average email marketing campaign stats of Mailchimp customers by industry
|Industry||Average Open Rate||Unsubscribe Rate|
|Arts and Artists||26.27%||0.28%|
|Beauty and Personal Care||16.65%||0.30%|
|Business and Finance||21.56%||0.20%|
|Computers and Electronics||19.29%||0.27%|
Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 17.80%.
Open rate Open rate is the simplest email marketing KPI and is vital to understanding how well your subscribers are receiving your messages. The open rate tracks how many subscribers opened the email you sent. Open rates can give you insight into the success of your subject line copy.
9 ways to improve Google Ads CTR ( click through rate ) Improve your Quality Score. Use the best ad extensions. Utilise smart bidding strategies. Test different ad types. Write compelling ad copy. Create tightly themed keyword groups. Split test advert copy. Highlight pricing in ad copy.
5 Tips to Improve Your CTOR Deliver On Your Subject Line’s Promise. Remember, CTOR is not about improving open rates (although that is certainly important). Keep It Short & Simple. Give Your Subscribers What They Want. Use Power Words In Your Copy. Add Buttons To Improve CTR.
Email marketing has been around for a long time. It’s evolved and changed, but it’s managed to remain effective and even grow in popularity over the years. Email marketing is more popular than ever. Even if you’re a marketer for a small or developing business, you should learn how email can help you.
But what is a good conversion rate ? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
5 steps to increase the conversion rates of your email campaigns Create mobile-optimized email campaigns. Carefully segment your email lists. Customize the subject line, sender name, and offer great content. Use double opt-in. Automate your campaigns and use behavioral triggers.
According to a benchmark report, the average B2B email open rate is 15.1%. Meanwhile, B2C emails have a slightly higher average open rate of 19.7%. As a marketer, you need to look at more than your open rate . For B2B marketers, we have some good news.
The ” open rate ” for an email campaign is a measure of how many recipients viewed your email . It’s important to understand that open rates are not a 100% accurate measure.
Targeted cold emails result in a higher open rate than average. The average open rate for business emails sits around 14% to 23% depending on the industry, according to ConstantContact and MailChip.