The hospitality industry is a broad field that includes accommodations, food service and recreation. Hospitality marketing and sales involves the advertising, promotion and selling of the services and products across this wide-ranging industry.
The Hospitality Sales and Marketing Association International ( HSMAI ) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth.
7 Hospitality Sales Tips to Conquer Your Revenue Goals Conduct a SWOT analysis. Follow the (social media) times. Don’t skimp on training front-line employees. Take advantage of seasonal or local events. Cherish and nurture repeat business. Look for untapped markets. Combat the lulls with special offers.
Tips for Creating a Great Business Marketing Plan Know your niche. Develop clear insight into why a potential customer would use your business. Identify competitors that would also want your target customers. State your brand position for your target customers. Audit if all else fails.
In any business, a solid marketing strategy is critical to building a brand, attracting new customers and maintaining loyalty. These marketing efforts usually include both print and digital collateral that target former guests while also attracting new clientele.
If you want to boost sales and don’t know how, here are 9 awesome ways to do just that: Focus on the existing customers. Learn about competitors. Innovation and unique products. Cultivate value. Build a customer service approach. Customer relations. Promotion. Marketing.
Ways to improve your hotel’s productivity Encourage communication. Anything you can do to promote communication and make it easier for staff members to discuss issues with each other and with management will increase productivity . Employ Accounts Payable (AP) automation. Provide incentives. Go paperless. Reduce workloads.
If you’re looking for ways to improve hotel guest satisfaction at your property, consider these eight proven strategies. Personalize, personalize, personalize. Reach out with post-booking communication. Offer freebies and complimentary services. Implement in-room technology. Be proactive. Reward repeat guests .
Sales and marketing skills Occupation specific skills: customer service, selling, negotiating and influencing, analysis and decision-making, and management skills . Areas of knowledge: the business environment, product knowledge , and financial awareness.
Sales Strategy Examples from Successful Sales Teams Hire the right people according to repeatable evaluation criteria. Train the sales team by making them wear customers’ shoes. Align sales and marketing. Hire great people, not necessarily great salespeople. Treat sales as a science, not an art.
The 16 Best Marketing Strategies to Try in 2020 Educate with your content. Content has long been king and 2019 was no different. Personalize your marketing messages. Let data drive your creative. Invest in original research. Update your content. Try subscribing to HARO. Expand your guest blogging opportunities. Use more video (again)