Email remains to be one of the most popular marketing channels, helping marketers to reach a wide audience, convert leads and re-engage existing customers. Last year saw 36% of respondents say they had experienced a slight increase in their email marketing effectiveness , but this dropped to just 28% in 2019 .
Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 17.80% .
The reason is clear: For ten years in a row, email generates the highest ROI for marketers . For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them.
The Pros and Cons of Email Marketing Pro : An Affordable Option. Con : Your Emails Could Get Marked as Spam. Pro : Reach Millions of People Quickly. Con : You May Not be Reaching the Right Audience. Pro : You Can Easily Track Your Efforts. Con : Your Creativity May be Limited.
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media. Statistically, there are indicators that show the growing potential of email marketing .
Tuesday , Wednesday , and Thursday have traditionally been favorite days to send email campaigns, as email marketers seek to avoid the Monday angst and Friday’s itchy-feet. MailChimp confirms that Tuesday and Thursday are the two most popular days to send email newsletters.
105 billion emails
Open rate Open rate is the simplest email marketing KPI and is vital to understanding how well your subscribers are receiving your messages. The open rate tracks how many subscribers opened the email you sent. Open rates can give you insight into the success of your subject line copy.
Bounce rates measure the percentage of how often your emails get “ bounced ” back to you. In other words, the email cannot reach the intended recipient and, therefore, must be returned to the sender with a notification of its bounced status.
To help you out, here are four different emails your company may consider sending. Information Emails . Digital Newsletter. Product Update. Transactional Emails .
Disadvantages of email marketing Spam – commercial email or ‘spam’ irritates consumers. Undelivered emails – poorly designed emails may not get delivered. Design problems – your email must be designed so that it appears as it should across multiple devices and email providers. Size issues – files need to be small enough to download quickly.
Email is a more effective sales and communications channel than social networking sites . Even if you are very active in managing your Facebook page or Twitter the potential return is much lower than using opt- in email lists. Social media channels are great for outreach.
Email marketing is the act of sending a commercial message, typically to a group of people, using email . In its broadest sense, every email sent to a potential or current customer could be considered email marketing . It involves using email to send advertisements, request business, or solicit sales or donations.
Top Ten Content Marketing Pros and Cons It can seem daunting and complicated with a high learning curve. It is time-consuming. Content marketing is hard work and not for everyone. You need a lot of creativity and have diverse skills. It’s difficult to do if you have a small team and expensive if you outsource. Hard to attribute results. Difficult to manage.
Below are 10 pros and cons of social media marketing in mobile app development; Time-consuming: This is one of the biggest cons of social media marketing for a mobile app development company. Long time on ROI: Risk of negative publicity: Loss of control: Dilutes brand voice: Low cost: Big audience: Fast: