Direct mail marketing is a strategy used by marketers to engage prospects and customers offline by sending printed mailers , dimensional packages, perishable items, corporate swag, or other physical items.
Once you’ve outlined your target market, staging a direct – mail campaign has seven key steps: Develop a mailing list. Create a mailing piece. Code your response vehicle. Test the campaign. Run the campaign. Handle customer responses. Analyze the results of the campaign.
In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. Many marketers are in shock. Direct mail is still effective, and using it is a game-changer for any serious marketer.
Once you’ve decided on your audience and mailing strategy, it’s time to actually acquire your list . There are two main ways to go about this: use your own house list or pay to rent or buy one. To add more information to your house file, try mailing or emailing surveys to your customers to collect more data.
6 Useful Types of Direct Mail and Their Benefits Postcards. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Self- Mailers . Lead Letters. Mailing Lists. Dimensional Mailers . Catalogues.
Direct Mail Response Rate and ROI Typical response rates for a direct mail campaign range from about 1% to 5%. This rate varies by industry and the quality and relevance of the mailing list, as well as whether is’s a warm (have had previous interactions) or cold (no previous contact) list.
Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution. Some organizations do much of this inhouse and wind up only paying for printing and mailing.
Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business. Some recipients refer to it as “junk mail ,” because direct mail generally arrives uninvited.
Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.
Direct mail is not dead. People may feel that direct marketing could disappear in a digital world, but in reality that is not the case. There are many reasons why direct mail works even in 2020 . Direct marketing is interactive and personal.
Monday – Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday , Wednesday , and Thursday – Delivery between Tuesday and Thursday is considered optimum.
But here’s the truth: Direct mail is NOT dead . Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing .
You can compile your own free mailing list of businesses using free yellow page directories online. A few popular yellow page directories are: https://www.whitepages.com/business. https://www.dexknows.com.
Read on for our list of the top free email marketing tools: HubSpot Email Marketing. Sender. Sendinblue . Omnisend . SendPulse. Benchmark Email . Mailchimp . MailerLite .
Methods of Acquiring an Email List Buy an email list . Rent an email list . Own an opt-in email list . You’ll violate the rules of consent under GDPR. Reputable email marketing services don’t let you send emails to lists you’ve bought. Good email address lists aren’t for sale.