While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.
Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results.
A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you . Video is one of the top shared pieces of content on social media.
Strategic marketing often results in growth for your business . If you successfully educate customers, keep them engaged, create a strong reputation in their minds and smartly sell to them, your business will most likely do well. On top of that, most (if not all) businesses thrive on the acquisition of new customers.
Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest.
11 Ways to Use Video in Your Content Marketing Branding. Brand storytelling: Video is an ideal medium for brand storytelling pieces, which can live on your website or on social media channels. Top of funnel. Middle of funnel. Bottom of funnel. PR and external communications.
Why is Video the King of Content ? The reason video is the undeniable king of content formats is this: Video has the unique ability to combine elements of all the other content types into one easy to digest format. These formats include text, sound, imagery and movement.
Without further ado, here are the 5 things you must do for successful video content planning : Outline Your Objectives. First things first, you need to know exactly what you want to achieve with your video content . Understand Your Target Audience. Focus on Your Core Message. Plan the Specifics. Write a Video Production Brief.
These days, video content is king. Know Why You Are Creating A Video . Discover The Pain Point. Don’t Rely On Your Video Script. Incorporate Client Testimonials. Ensure Quality And Consistency. Film Authentic Video . Screen Testimonials In Advance.
5 Compelling Benefits of Video Marketing Video boosts conversion rates. Video should be seen as an investment – according to HubSpot, including video on a landing page can increase conversions by 80%! Video is a great addition to your email marketing campaigns. Search engines love video. Video builds trust and credibility. Video encourages social shares.
13 benefits of using video for your business #1. Your audience loves to watch videos . #2. They help you rank in the second largest search engine in the world. #3. Videos are good for ALL search engines. #4. Your target audience is more easily reached through videos . #5. Your social networks will thrive through videos . #6. #7. #8.
Video allows you to be concise and capture viewers’ interest in the first few seconds. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.
Marketing informs your customers about the products or services you’re offering them. Through marketing , the customers get to know about the value of the products, their usage and additional info that might be helpful to the customers. Through communication, marketing helps your business become a market leader.
Top 10 Advantages of Marketing Marketing Widens the Market: Marketing Facilitates Exchanges in the Ownership and Possession of Goods and Services: Marketing Helps in Optimal Utilization of Resources: Marketing Accelerates Other Activities: Marketing Increases the National Income : Marketing Raises the Standard of Living:
General Advantages of Marketing Going hand-in-hand with this is the enhanced brand recognition . Over time potential customers and members of the public will begin to associate your logo and your brand with your business. Every business needs to ‘spend money to make money’. Investing in marketing is no different.