While it still has its competition, it’s undoubtedly still working. Email marketing has an ROI of 4400%. Those companies that utilize email and do it well can enjoy higher sales and a more cost- efficient approach to their marketing overall. The main reason why people wonder if email still works is due to its age.
Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 17.80% .
Email marketing is a great place to cultivate loyal customers because you can add value even when customers aren’t making a purchase. Additionally, since customers or prospects opted-in, you can use email marketing to provide more resources to contacts who are interested in what you have to say.
The Pros and Cons of Email Marketing Pro : An Affordable Option. Con : Your Emails Could Get Marked as Spam. Pro : Reach Millions of People Quickly. Con : You May Not be Reaching the Right Audience. Pro : You Can Easily Track Your Efforts. Con : Your Creativity May be Limited.
Tuesday , Wednesday , and Thursday have traditionally been favorite days to send email campaigns, as email marketers seek to avoid the Monday angst and Friday’s itchy-feet. MailChimp confirms that Tuesday and Thursday are the two most popular days to send email newsletters.
When it comes to customer interaction, email is the Holy Grail of marketing communication. That’s because done right, it produces phenomenal results. In fact, the ROI for email marketing can be as high as 4400%. That’s $44 for every dollar spent on an email marketing campaign .
105 billion emails
Open rate Open rate is the simplest email marketing KPI and is vital to understanding how well your subscribers are receiving your messages. The open rate tracks how many subscribers opened the email you sent. Open rates can give you insight into the success of your subject line copy.
9 Types Of Email Marketing You Should Be Sending Welcome Emails . Initial contact with prospects typically finds them unready to do business. Email Newsletters. Dedicated Emails . Lead Nurturing Emails . Sponsorship Emails . Transactional Emails . Re-Engagement Emails . Brand Story Emails .
Read on for our list of the top free email marketing tools: HubSpot Email Marketing. Sender. Sendinblue . Omnisend . SendPulse. Benchmark Email. Mailchimp. MailerLite .
How to monetize email marketing Sell a product or service. Sell other people’s products. Upsell premium or exclusive products. Cross-sell related products. Get repeat purchases. Have a cart abandonment plan. Ask people to spread the word. Automate your email campaigns .
Email marketing campaigns are used to promote, whether it’s to promote a special offer, a new product release, an ebook, or a webinar. A campaign could consist of 3 – 10 emails sent over several days or weeks. Promotional emails have a clear call-to-action — or CTA for short.
Top Ten Content Marketing Pros and Cons It can seem daunting and complicated with a high learning curve. It is time-consuming. Content marketing is hard work and not for everyone. You need a lot of creativity and have diverse skills. It’s difficult to do if you have a small team and expensive if you outsource. Hard to attribute results. Difficult to manage.
Below are 10 pros and cons of social media marketing in mobile app development; Time-consuming: This is one of the biggest cons of social media marketing for a mobile app development company. Long time on ROI: Risk of negative publicity: Loss of control: Dilutes brand voice: Low cost: Big audience: Fast: