Not only does marketing offer a huge variety of opportunities— if you ‘re willing to put in the work and make your way into senior positions, there are also a lot of high-paying opportunities. Let’s take a look at eight high-paying roles in marketing that can help you build a successful (and lucrative!) career.
An early career Marketing Associate with 1-4 years of experience earns an average total compensation of $47,070 based on 3,866 salaries .
Upon graduating with a bachelor’s degree, marketing majors make an average salary of $56,300 .
If you like variety in your work, then marketing is a great career option . You could be optimising a website in the morning, sending email campaigns before lunch, then working on content and meeting new technology companies later in the afternoon.
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead . Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.
Marketing is a major jobs sector in Australia , employing approximately 269,000 workers throughout the country. With so many professionals in the industry and a market that’s rapidly changing in terms of in- demand skills and emerging technologies, there’s certainly no shortage of competition in the sector.
You can succeed in marketing with a bachelor’s degree in several fields, but a marketing degree makes it easier to land an entry-level job and rise in your field faster. There are several reasons why an undergraduate marketing degree is a good idea and why a graduate degree is even better.
Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P’s (place, price, promotion, product), and so much more.
At a minimum, marketers need to do reporting, which is based on math . There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus. These all have practical applications: understanding the customer, delivering value and measuring ROI.
Marketing is a constantly evolving industry. On top of that, there is significant room for salary growth in this profession — the average base pay for a senior marketing manager jumps to a range of between $73,000 and $141,000 yearly, for example.
The 15 highest-paying jobs for business majors Chief investment officer (CIO) Chief accounting officer (CAO) Partner, accounting firm. Tax director. Vice president (VP), finance . Director, financial planning and analysis. Internal audit director. Chief financial officer (CFO)
80% of marketers feel they’re overloaded and understaffed. According to a study done by Workfront (2), a supplier of project management software, one in four industry professionals remarked that they experience “high stress ” on a daily basis. The rest of the group reported at least some sort of tension in the office.
If you’re really interested in Marketing , do a double major . Marketing is a fairly easy major so I don’t think it’s that much additional work. I graduated almost 3 years ago with a degree in Marketing and I wish I had done something else, or something in addition to it.
It’s not hard but it’s not what you’d expect either. Marketing is very broad so find your niche and get good at it. Id advise being selective about your first job in marketing though. Many many companies use “ marketing ” as a buzzword to mean whatever they want it to mean.