Social media marketing , or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
Social media marketing managers can work ‘in-house’ promoting their own organisation’s brands or they can work with clients at a marketing agency. Social media marketing managers work to promote and strengthen an organisation’s brand(s) by using of social media platforms.
Social Media Marketing tips for beginners Decide which social media platform(s) to use. Optimize your social media profiles. Connect your website or blog with your social media pages. Add social media buttons on your website. Find and follow the influencers in your niche. Keep a balance between following and followers.
Social media marketers in Nigeria require a basic degree from a tertiary institution or its equivalent through self-development. Some recommended bachelor’s degree courses for social media managers include Marketing , Public Relations, Mass Communication or Computer Science.
The Different Types Of Social Media Platforms To Serve Ads: Social networking (Facebook, LinkedIn, Google+). Microblogging (Twitter, Tumblr). Photo sharing (Instagram, Snapchat, Pinterest). Video sharing (YouTube, Facebook Live, Periscope, Vimeo).
Some of the most popular platforms for brand development and marketing include: Facebook . Twitter. Instagram . LinkedIn . Snapchat . Pinterest .
According to State of Social 2019 report by Buffer, 89.3% of marketers said that social media is very important or somewhat important to their overall marketing strategy. And 73% of marketers reported that social media marketing is very effective or somewhat effective for their businesses.
Thankfully, social media allows for easy and effective brand building. Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
If you opt to go hourly, newer social media freelancer rates can hover around $15-$50 per hour. For more intermediate social media marketers, they can make $50-100 per hour. And an experienced social media manager can make $120+ or much higher.
“This may be because they lack the needed tools to track sales.” Tom Martin of Converse Digital says most social media marketing strategies tend to take about 6 months to see any pay off.
Social Media Marketing Examples Done Right Ipsy (2.5m Followers) – Content that makes a connection. Loot Crate (737k Followers) – Know your audience. Desigual (922k Followers) – Bold, trendy and hashtag-friendly. Birchbox (601k Followers) – Love your followers and they’ll love you back.
Social media is cheaper than any form of advertising available today. It is one of the only forms of media that can expose you to over 1,000 people for less than $3. In addition, you can incorporate traditional elements into your social media campaign.
Each of these social networks pays you to post content Social networks are getting wise to the fact that users would like to be rewarded for their original content, social shares and hard work. 8, in beta, is a content sharing site for photos and videos. Bubblews. Tsu. 3Tags. Bitlanders. Newslines.
In most cases, a bachelor’s degree is essential to work as a social media manager. However, the experience is also crucial. There are several skills you need to become an effective and creative communicator online.
Social Media Marketing Trends And keeping up with it isn’t an easy task. So here are a few trends you’ll want to keep in mind. Most likely, these trends will impact not just this year, but also the future years to come.