In that context, a national survey of 1,520 adults conducted March 7-April 4, 2016, finds that Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans 1 (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest
Percentage of adults in the United States who use social networks as of February 2019, by age group
|Share of U.S. adults|
The 7 Top Social Media Sites You Need to Care About in 2020 Instagram . Long the home of influencers, brands, bloggers, small business owners, friends and everyone in between– Instagram has topped well over 1 billion monthly users for some time now. YouTube. 3. Facebook. Twitter. TikTok. Pinterest. Snapchat.
The first social media site is born (1997) On one of the first true social media sites , SixDegrees.com, you could set up a profile page, create lists of connections, and send messages within networks .
SixDegrees.com is a social network service website that initially lasted from 1997 to 2001 and was based on the Web of Contacts model of social networking. Users could send messages and post bulletin board items to people in their first, second, and third degrees, and see their connection to any other user on the site.
Growth in World’s Most Used Social Media Platforms
|Platform ( All numbers in Millions)||2019||% Change|
|Facebook Messenger *||1,300||–|
Social media allows even the smallest business to interact with the wider world. Social media allows you to create a dynamic online presence and establish a dialogue with a wide audience – including existing customers, new prospects, your competitors and suppliers.
Summary: Social Media Statistics 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. 54% of social browsers use social media to research products.
How old should kids be to use Instagram ? According to the terms of service, you have to be 13, but there’s no age-verification process, so it’s very easy for kids under 13 to sign up. Common Sense rates Instagram for age 15 and up because of mature content, access to strangers, marketing ploys, and data collection.
According to App Ape, users aged 20 to 29 years were the second- largest user group , accounting for 29.5 percent of the video sharing app’s user base on the Android platform. Distribution of TikTok users in the United States as of June 2020, by age group .
|Share of users|
|Number of active users in millions|
|Facebook Messenger *||1,300|
5WPR Survey Reveals Facebook is the Most Used Social Media Platform among American Millennials. When broken down into age categories, 77% of Millennials surveyed said they are active on Facebook daily, with Instagram coming in second at 70%, followed by YouTube at 66%.
Facebook remains the world’s most widely used social media platform, but there are now six social media platforms that claim more than one billion monthly active users each. Four of these six platforms are owned by Facebook . Facebook has 2.701 billion monthly active users. YouTube¹ has 2 billion monthly active users.