92% of marketers say it’s an important part of their marketing strategy. In 2020, 92% of marketers say that video is an important part of their marketing strategy. Well, according to 88% of marketers , video marketing provides them with positive ROI.
Video Engages Even the Laziest Buyers The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing . Video marketing can capture a wide audience, and it works on many levels.
While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.
Because 5% of viewers will stop watching videos after one minute and 60% of viewers drop off after two minutes, short videos can boost the amount of people who actually get to the end of your video . These videos have higher retention rates, making it more likely to capture the viewer’s attention – and for longer.
Video is the talk of the present, but is it the future ? The figures certainly say so! Video content is ever increasing in popularity and research shows that it’s becoming one of the best marketing mediums – easily accessible to a wide audience and if executed well, generates the best ROI (Hubspot).
Video generates 1200% more shares than both images and text. Videos up to 2 minutes long receive the most engagement.
Over 70% of marketers claim that video produces more conversions than any other content . That is because video is more engaging , more memorable, drives more traffic, and holds almost every other advantage over text.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Internet video traffic made up 69% of all global consumer Internet traffic in 2017. By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest.
Video Commands More Attention There are so many things in the world that are demanding a consumers attention — and there is only so much attention to go around. Because video uses both visual and aural stimuli, it dominates static advertisements in capturing audience attention.
Video ads have higher engagement Video ads merge two things that catch user attention: movement and sound. Both of these play an important role in conveying an efficient message, hence leading to better engagement. 27.4 times more likely to click-through online video ads than standard banners.
Why is Video the King of Content ? The reason video is the undeniable king of content formats is this: Video has the unique ability to combine elements of all the other content types into one easy to digest format. These formats include text, sound, imagery and movement.
And that’s just one of the benefits of using film to advertise your business as opposed to print or static digital campaigns. Video advertising – particularly online video content – is more effective and accessible than ever before and its impact is set to grow even stronger over the next few years.
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