A Unique Selling Proposition ( USP ) is a unique selling point or slogan that differentiates a product or service from its competitors. A USP may include words such as the “lowest cost,” “the highest quality,” or “the first-ever,” which indicates to customers what your product or service has that your competitors do not.
How to write your own unique selling proposition Make a list of all the potential differentiators of your brand and what you sell . And get specific. Research the competition. Compare your most unique angles against your audience’s needs. Compile the data. Think about viable ways to apply it across your business.
A unique selling point ( USP ) is a differential factor, which enables the business to distinguish itself from other competitors in the market place. As such, a USP is important as it provides more value for money to consumers who would be swayed towards opting for better goods or services.
Nike is yet another company known for selling shoes. Yet they are differentiated from Zappos and Toms because they focus primarily on athletic shoes with prominent sponsorships with star athletes. Their USP is that they provide the best quality shoes for athletes and fitness in general.
“It’s the real thing”, ” Coca – Cola real”, “America’s real choice”, “Make it real”. By using the word real as its USP Coca – Cola is communicating it was the first, the original cola drink and all others are copies and therefore not as good.
Here are five steps to determine your USP . List the features and benefits that are unique about your product or service. Decide what emotional need is being specifically met by your product or service. Identify aspects of your product or service that your competitors cannot imitate.
They are generally a short sentence or two. Don’t ramble. The more concise you are, the better your results will be.
A unique selling proposition (USP) is a well-thought-out statement that helps a company distinguish itself from other businesses in its category. In most instances, companies will focus on a single feature or benefit that solves a problem, satisfies a need, or takes away their customers’ pain as their USP.
Seeing the USP Verified Mark on a dietary supplement label indicates that the product: Contains the ingredients listed on the label, in the declared potency and amounts.
In 1938, the Food, Drug and Cosmetic Act reaffirmed the role of the pharmacopeia and expanded its role to include USP standards for labeling and packaging. Those 3 letters on the label means this product was made to USP standards. However, the situation with dietary supplements is different.
The current version of USP –NF standards deemed official by USP are enforceable by the U.S. Food and Drug Administration for medicines manufactured and marketed in the United States. The current version, USP 43–NF 38, will become official on November 1, 2020.
The USP of McDonald’s is Quality, Service, Cleanliness & Value for money which means we focus on providing our customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price.
Value Proposition Nike offers four primary value propositions : accessibility, innovation, customization, and brand/status. The company creates accessibility by offering a wide variety of options. It has acquired numerous footwear and apparel firms since its founding, including Converse and Hurley International.
Your unique selling proposition needs to clearly tell visitors how your product solves their problem. Netflix is one company that nailed this when they developed their unique proposition : Netflix enables people to watch as much TV and movies as they like in the comfort of their home.