Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.
10 Benefits of Video Marketing Grow Revenue. Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. Influence Buying Decisions. Give the People What They Want. Rank Higher in Search. Increase Traffic. Get More Backlinks. Bump Up Conversions. Reach Decision Makers.
Let’s get started! Make a plan (and track it) Before you dive into the world of video marketing , it’s important that you start with a plan. Go with what you know. Start creating. Search matters. Team up with influencers. Use ads to their full potential (walk people through this)
Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results.
These days, video content is king. Know Why You Are Creating A Video . Discover The Pain Point. Don’t Rely On Your Video Script. Incorporate Client Testimonials. Ensure Quality And Consistency. Film Authentic Video . Screen Testimonials In Advance.
How to Start Video Marketing Today Step 1: Choose Your Target Audience. Step 2: Identify What You’re Trying to Achieve. Step 3: Plan Your Video Marketing Budget. Step 4: Choose a Type of Video and Come Up with a Video Marketing Idea. Step 5: Decide Where You Will Publish Your Video .
5 Compelling Benefits of Video Marketing Video boosts conversion rates. Video should be seen as an investment – according to HubSpot, including video on a landing page can increase conversions by 80%! Video is a great addition to your email marketing campaigns. Search engines love video. Video builds trust and credibility. Video encourages social shares.
And that’s just one of the benefits of using film to advertise your business as opposed to print or static digital campaigns. Video advertising – particularly online video content – is more effective and accessible than ever before and its impact is set to grow even stronger over the next few years.
While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.
How to Build a Video Marketing Strategy Start with your video goals. Find your target audience. Figure out what story you want to tell. Keep creative requirements in line. Stick to your timeline. Maintain a realistic budget.
8 Tips for an Effective Video Marketing Strategy Create a posting schedule. Include tutorials and demos. Tell stories. Show your personality. Incorporate customer-generated content. Don’t forget calls to action. Optimize videos with SEO content. Evaluate success.
Video is a powerful content medium for storytelling. It can have a big impact on the success of your promotional campaigns and content marketing efforts. It also serves as an effective way to connect with people and build more satisfying and deeper relationships between you and your target audience.
Video ads have higher engagement Video ads merge two things that catch user attention: movement and sound. Both of these play an important role in conveying an efficient message, hence leading to better engagement. 27.4 times more likely to click-through online video ads than standard banners.
Over 70% of marketers claim that video produces more conversions than any other content . That is because video is more engaging , more memorable, drives more traffic, and holds almost every other advantage over text.
Why is Video the King of Content ? The reason video is the undeniable king of content formats is this: Video has the unique ability to combine elements of all the other content types into one easy to digest format. These formats include text, sound, imagery and movement.