Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results.
Top online video consumption statistics Almost 5 billion videos are watched on Youtube every single day. As of 2018, average users spend 69 minutes a week watching video online from a computer according to Q1. 55% is the share of respondents who used computers to watch digital videos .
According to research… Users spend 88% more time on a website that has video . Video generates 1200% more shares than both images and text. Videos up to 2 minutes long receive the most engagement.
Video is the talk of the present, but is it the future ? The figures certainly say so! Video content is ever increasing in popularity and research shows that it’s becoming one of the best marketing mediums – easily accessible to a wide audience and if executed well, generates the best ROI (Hubspot).
These days, video content is king. Know Why You Are Creating A Video . Discover The Pain Point. Don’t Rely On Your Video Script. Incorporate Client Testimonials. Ensure Quality And Consistency. Film Authentic Video . Screen Testimonials In Advance.
5 Secrets of Super Successful Video Marketing Center Your Video Around the Story, Not The Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Make your Video Feature the Best 10 Seconds Ever. Use Humour in Your Video . Optimize Your Video for SEO – Tag it Up. Educate your Customers with Video & Prove Yourself.
And that’s just one of the benefits of using film to advertise your business as opposed to print or static digital campaigns. Video advertising – particularly online video content – is more effective and accessible than ever before and its impact is set to grow even stronger over the next few years.
The platform’s users upload more than 500 hours of fresh video per minute, YouTube revealed at recent press events. That works out to 30,000 hours of new content per hour, and 720,000 hours of new content per day .
Videos Engage Viewers Videos get 1,200% more shares than text and images combined. Your brain can also process visuals much quicker than it can text . About 90% of the total information transmitted to your brain is visual. On top of that, your brain can process these visuals 60,000 times faster than text .
Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce.
According to CMI, quizzes are one of the most engaging content formats. They will definitely get your audience’s attention. Similarly, polls can boost engagement by making participants curious about the results. Shareable, fun content makes a good addition to any content strategy.
He says: “As consumers, we’ve gotten better at digesting content while scrolling, making it easier to scroll through images without giving the posts the time of day. With videos , you inherently have an extra second to grab the user’s attention. Capitalizing on this with engaging video content to back it up is key.”
Because 5% of viewers will stop watching videos after one minute and 60% of viewers drop off after two minutes, short videos can boost the amount of people who actually get to the end of your video . These videos have higher retention rates, making it more likely to capture the viewer’s attention – and for longer.