Content strategy is the discipline responsible for satisfying business requirements through content creation and distribution. Of course, there are a lot of people out there writing, designing, creating content . Content strategy implies that someone is stepping back and asking, “What should we create, and why?”
Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s.
11 Steps to Create a Content Marketing Strategy to Grow Your Business Set Your Mission and Your Goals. Establish Your KPIs. Know Your Audience. Assess Your Current Position. Figure Out the Best Content Channels. Decide on Content Types. Identify and Allocate Resources. Create a Content Calendar.
Content marketing works by offering readers informative and useful material that provides insight and value. Using blogs, eBooks, social media posts, graphics and videos, content marketing attracts potential customers, keeps them engaged and moves them further along the sales funnel.
Developing a content strategy is the process of planning, creating, distributing and measuring content in all its online forms to achieve predefined business and marketing goals. A good content strategy always requires good planning.
Content strategy lays out the goals you want your content to achieve, what type of content is best suited to achieve those goals, and how you’re going to create, distribute, and measure the performance of it. Defining your content strategy brings focus and purpose to your efforts.
The following are eight examples of content marketing done right. Coke’s “Share A Coke” Campaign. Buffer’s Open Blog. Hootsuite And A Game of Social Thrones. Microsoft And Stories. HubSpot’s Inbound Marketing. McDonald’s Question Time. GoPro And Visual Content . Share As Image.
15 Content Marketing Tools You Can’t Live Without Analyze topics and find influencers with BuzzSumo . Capture, organize, and share notes with Evernote. Measure your online influence with Kred. Collaborate with team members via Trello. Create funnels with ClickFunnels. Tweet when others are listening thanks to Tweriod. Design beautiful imagery with Canva.
Let’s explore each of these and see how to get the best results from them. Blog Content Marketing. Infographic Content Marketing. Podcast Content Marketing. Video Content Marketing. Social Media Content Marketing.
Think of it as a map. If content marketing is the journey toward brand success, content strategy is the blueprint that directs it.
The Nine Ingredients That Make Great Content Create Original Content . Always Focus On Creating Strong Headlines. Make Your Content Actionable. Be Able to Provide Answers. Be Accurate in Your Reporting and Sourcing of Information. Create Engaging and Thought Provoking Content . Communicate Better by Adding Images and Video. Write Short and Pointed Content .
The Content Marketing Institute defines as “a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” In other words, it is about being helpful to customers making buying
Because content marketing is effective , easy to begin, and popular with consumers, it can drastically reduce the money marketers spend on advertising their brands. What’s more, it manages to do all of this while being more effective than traditional marketing .
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.