A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company’s marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company’s brand.
The purpose of a tagline is to create a positive, memorable phrase that sticks in your customer’s head and helps them identify your brand and your marketing message.
A personal tagline is part positive affirmation, part personal branding, and part elevator pitch. A tagline is a simple, positive statement declaring specific goals in their completed states.
A slogan is an advertising tagline or phrase that advertisers create to verbally expresses the importance and core idea of their product or service.
Top 7 Brand Slogans Nike – “ Just Do it ” Apple – “ Think Different ” L’Oreal – “Because you’re worth it” KFC – “It’s finger lickin’ good” Coca-Cola – “ Open Happiness ” Dunkin’ Donuts – “America runs on Dunkin’” McDonald’s – “I’m lovin’ it”
Like a soundbite, it lingers in customer minds. Well-known examples include: Just do it. I’m lovin’ it.
Here’s what they said: Keep It Simple. We see so many taglines that try to say too much. Avoid the Marketing Meeting Effect. Tell a Story. Explain Your Offering. Communicate With Clarity. Describe Who You Are. Require a Double Take. Keep It Short and Simple.
“Your tagline should be short and clear enough that if it’s on a billboard, people won’t drive off the road trying to read it.” This means your tagline should be no more than seven or eight words, and you should pick words that are crystal clear. If your business name is long , keep your tagline even shorter.
Final Thoughts. A tagline is a clear statement of what you do, who you do it for, or how I should feel. It needs to be straightforward, descriptive, and can’t be too long.
Synonyms of tagline banner, catchphrase, cry, shibboleth, slogan, watchword.
How to Write Your Welcome Tagline If you’re a freelancer or self-employed: Introduce yourself and briefly describe what you do. If you’re looking for a job or a new opportunity: Introduce yourself and briefly describe the opportunity you’re seeking. If you want to associate yourself with your current position:
A tagline is a short, memorable phrase used in marketing campaigns to convey the value of a brand or its products.
One thing that makes a resume stand out is a tagline – a brief phrase, sentence, or series of words set apart visually from other text above and/or below your resume’s summary. Using one or more taglines calls attention to key aspects of your career brand, experience, achievements, or credentials.