Interactive infographics This is usually a top example of interactive marketing that many brands are familiar with – a traditional infographic but with a twist. These graphics include all of the recognizable elements – less text supported with more design elements – but put users in the driver’s seat.
Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects. This ability to react to the actions of customers and prospects means that trigger based marketing is dramatically more effective than normal direct marketing .
Social networking websites such as Facebook, Twitter, and Instagram are examples of interactive media. These sites use graphics and text to allow users to share photos and information about themselves, chat, and play games. Video games are another type of interactive media.
Increase sales: Interactive marketing increases the odds that you’ll deliver what the consumer needs thereby leading to a sale, as well as increase sales by recommending related items that result in the buyer tacking on other items that fit with their purchase.
» Internal Marketing : occurs between the company and its employees. » Interactive Marketing : occurs between the employees and the customers.
Interactive content is any type of content — such as calculators, assessments and interactive infographics, white papers and videos — that requires and encourages users to actively engage with it rather than passively consume it.
By definition, an interactive strategy is an integral aspect of the overall marketing strategy that involves addressing issues such as channel choice, design aspects that suit various channels, technology and outreach constraints within the overall plan, usability aspects including UI and UX design, among other issues.
Good marketing has two important parts: passive and active.
Social marketing aims to develop and integrate marketing concepts with other approaches to, in turn, influence behaviors that benefit individuals and communities for the greater social good. A plan for implementing a social marketing campaign , will guide development, implementation, and evaluation.
Encourage your followers to share it on social, send a link to your email list, and optimize a blog post for SEO so you can link to it from there. Encourage people to share your interactive content . Make it easy by using an embed code for certain types of content , such as interactive infographics.
An interactive tool is a way to increase engagement with a target audience by allowing them to interact with the page itself. For example, a medical information website may offer an interactive food calculator to help users track food intake and exercise.
7 Ways to Easily Interact With New People Smile. This sounds very simplistic but if you get used to smiling at everyone you come into contact with, it makes you appear so much more welcoming and open to engage in conversation. Make eye contact. Display positive body language. Make observations. Ask great questions. Listen intently. Embrace rejection.
With interactive marketing , organizations increase their chances of meeting customer needs because they already show an interest in the product and marketers have the ability to respond to their actions. Interactive marketing reduces risk and increases sales because it is rooted in customer behaviors and desires.
Forms of Interactive Marketing Email Marketing – Delivering ads, deals, and notifications through email is an effective and economical way to communicate with customers. Sponsorships – Partnerships with companies that have a more established online presence can be a great way to connect with new customers.
In a nutshell, internal marketing is the promotion of a company’s vision, goals, culture, and mission statement within the organization. The idea behind internal marketing is to earn employees’ enthusiasm by creating an emotional connection to the brand.