A Unique Selling Proposition ( USP ) is a unique selling point or slogan that differentiates a product or service from its competitors. A USP may include words such as the “lowest cost,” “the highest quality,” or “the first-ever,” which indicates to customers what your product or service has that your competitors do not.
A unique selling point ( USP ) is a differential factor, which enables the business to distinguish itself from other competitors in the market place. As such, a USP is important as it provides more value for money to consumers who would be swayed towards opting for better goods or services.
What is a USP ? “ Unique Selling Proposition ” (or point) is a marketing term, used to describe the feature that makes a product, service, business or person different. It’s all about showcasing exactly why someone should buy (or buy into) something, right now (perhaps it’s bigger or smaller, quicker or lasts longer).
A unique selling proposition ( USP ), or a unique selling position, is a statement that succinctly outlines how your business , product, or service is different from that of your competition. It identifies what makes your business the better choice, and why your target clients should choose you over the competition.
“The milk chocolate melts in your mouth, not in your hand.” This is an example of how even a quirky USP can attract customer interest. Who would think of making a selling point out of the fact that your product doesn’t melt when you hold it? M&Ms did, and it worked very well for them.
“It’s the real thing”, ” Coca – Cola real”, “America’s real choice”, “Make it real”. By using the word real as its USP Coca – Cola is communicating it was the first, the original cola drink and all others are copies and therefore not as good.
A compelling USP should be: Assertive, but defensible: A specific position that forces you to make a case against competing products is more memorable than a generic stance, like “we sell high-quality products.”
To better understand what a USP is, you must answer this question: If you can answer that in ten or fewer words, then you’ll have your USP . Of course, your answer should be both unique and specific, and it should solve your customers’ problems the way your company does it.
In 1938, the Food, Drug and Cosmetic Act reaffirmed the role of the pharmacopeia and expanded its role to include USP standards for labeling and packaging. Those 3 letters on the label means this product was made to USP standards. However, the situation with dietary supplements is different.
6 Steps to Creating a Unique Selling Proposition ( USP ) Step 1: Describe Your Target Audience. Before you can even start marketing your services, you need to know who you are targeting. Step 2: Explain the Problem You Solve. Step 3: List the Biggest Distinctive Benefits. Step 4: Define Your Promise. Step 5: Combine and Rework. Step 6: Cut it Down.
Unique Selling Point
Unique Selling Proposition: A USP is a value statement that communicates what sets your business, product, or service apart from the competition. Tagline : A tagline is an actual piece of marketing copy written to sum up what you do, or what you want your prospects to know about your product or service.
How to Stand Out From Your Competition Deliver extraordinary service. Address customer pain points. Do business differently than your competitors. Focus on a narrow niche. Create a powerful offer or guarantee. Create a memorable culture. Create a cause marketing effort. Become a social business .