Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce.
Video Boosts First Stuff and Converts to Sales. Videos will make some real money for you. A product film can increase the conversions by 80% on your landing page. And, regardless of the category, many company’s team has ensured that video works well. Video can also contribute to sales directly.
Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results.
Video allows you to be concise and capture viewers’ interest in the first few seconds. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.
Definition of Video Marketing That’s the basis of video marketing , a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.
Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest.
Video displays nonverbal communication . Not only that, but videos can extend even beyond verbal and nonverbal communication by including visual aids like images and footage, which further strengthen the mood. The simple matter of the speaker being visible makes video all the more accurate and effective .
A beautifully crafted corporate video can help to showcase your company profile along with the products and services. It is an affected way to reach more clients and customers, create the best impression of your brand and products.
A corporate video is simply a video produced by a business or organization. Though most often used to promote and raise awareness of a company’s brand as a whole, corporate videos can be used in a business setting and serve many different purposes : Training, instructional, and safety videos for employees.
11 Ways to Use Video in Your Content Marketing Branding. Brand storytelling: Video is an ideal medium for brand storytelling pieces, which can live on your website or on social media channels. Top of funnel. Middle of funnel. Bottom of funnel. PR and external communications.
These days, video content is king. Know Why You Are Creating A Video . Discover The Pain Point. Don’t Rely On Your Video Script. Incorporate Client Testimonials. Ensure Quality And Consistency. Film Authentic Video . Screen Testimonials In Advance.
Videos get 1,200% more shares than text and images combined. Your brain can also process visuals much quicker than it can text . About 90% of the total information transmitted to your brain is visual. On top of that, your brain can process these visuals 60,000 times faster than text .
Videos keep people on your website longer and engage them with your content. People work with people, and video helps people get to know, like and trust you. Videos keep your audience interested, no matter your product or service. Videos are fast and convenient.
Content plays a crucial role in achieving business and social media objectives such as brand recognition, thought leadership, audience engagement, and lead generation. Effective content will help you to build long term relationships with your audience, ultimately leading to an increase in revenue for your organization.