Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce.
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results.
Video content is more likely to keep the audience in the comfort zone, and they will not engage in system 2 thinking. System 1 autopilot mental state should lead to less critical thinking, less friction, and more conversions. 2. The content quality is very important , but the production quality is not that important .
Definition of Video Marketing That’s the basis of video marketing , a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.
And that’s just one of the benefits of using film to advertise your business as opposed to print or static digital campaigns. Video advertising – particularly online video content – is more effective and accessible than ever before and its impact is set to grow even stronger over the next few years.
Let’s get started ! Make a plan (and track it) Before you dive into the world of video marketing , it’s important that you start with a plan. Go with what you know. Start creating. Search matters. Team up with influencers. Use ads to their full potential (walk people through this)
How to Start Video Marketing Today Step 1: Choose Your Target Audience. Step 2: Identify What You’re Trying to Achieve. Step 3: Plan Your Video Marketing Budget. Step 4: Choose a Type of Video and Come Up with a Video Marketing Idea. Step 5: Decide Where You Will Publish Your Video .
These days, video content is king. Know Why You Are Creating A Video . Discover The Pain Point. Don’t Rely On Your Video Script. Incorporate Client Testimonials. Ensure Quality And Consistency. Film Authentic Video . Screen Testimonials In Advance.
As many as 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device. Website visitors are 64% more likely to purchase on an online retail site after watching a video . Companies that use video are growing revenue 49% faster than those that don’t.
Videos get 1,200% more shares than text and images combined. Your brain can also process visuals much quicker than it can text . About 90% of the total information transmitted to your brain is visual. On top of that, your brain can process these visuals 60,000 times faster than text .
Video allows you to be concise and capture viewers’ interest in the first few seconds. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.
Videos let you establish authority and a more personal feel to your message. You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.